Alex Westner is Cakewalk's VP Product Strategy & Innovation. He brings 15 years of experience leading product management, product strategy and business development. He's shipped over 100 products for musicians and audio engineers (including an Engineering Emmy(R) Award winner), and has closed dozens of audio technology licensing deals and created numerous strategic partnerships.
Synchro Arts‘ legendary automatic time-alignment software, VocALign Project, now integrates with Cakewalk SONAR via the ARA (Audio Random Access) protocol. Compared to non-ARA DAWs, ARA provides instant access to the host’s audio data—simply drag and drop Guide and Dub audio events into VocALign Project 3, and it edits the Dub audio instantly to match the Guide’s timing.
Cakewalk is currently running a special direct promotion for 20% off VocALign Project 3 until May 31, 2017 in our online store at shop.cakewalk.com.
Several months ago, we promised to deliver a SONAR Mac Alpha. To build it, we collaborated with a company called CodeWeavers. CodeWeavers has a technology called CrossOver that is basically a Windows-to-Mac translator, allowing native Windows applications to run on a Mac.
Together, Cakewalk and CodeWeavers used CrossOver to enable a native Windows version of SONAR Home Studio to run on a Mac. We’ve packaged this product for release as a SONAR Mac Prototype, available now as a free download to all who are interested.
Cakewalk reaches back to its MIDI sequencing roots to optimize SONAR’s core MIDI editing for today’s generation of virtual instruments.
Virtual instrument developers have added more controllers than ever to make them more “playable,” to sound more natural and evocative. As a result, one tends to do more MIDI editing and tweaking to take advantage of these emerging sonic capabilities.
When you’re working with as many as 100 MIDI tracks, workflow becomes critical to your creative process – you need to quickly find the tracks you’re looking for, easily bring those tracks in and out of focus for viewing and editing, and effortlessly toggle between a variety of controller data for precision edits.
Cakewalk has addressed these modern MIDI music production needs in the SONAR 2017.03 update through a redesign of the Piano Roll View (PRV) Track Pane and the Controller Pane. From efficient, simple controller editing to clean and focused MIDI track selection, SONAR has transformed MIDI editing from tedious to transparent.
A decade ago, we came up with a system in good faith to give our customers the best price possible based on what Cakewalk products they already owned. But as we developed new products and updates over the years, and the number of upgrade pricing paths multiplied, our system became more confusing to customers and became less helpful.