In the Cakewalk Artist Relations Department we have the honor of working with many producers, songwriters, mixing engineers, composers and musicians on a daily basis. As we all know (or we should all know), the beauty of SONAR is that not only does it stand out as the premier top-notch Digital Audio Workstation, but it’s also an inspirational and creative workhorse. Many recording artists and producers looking for a more creative environment turn to SONAR and never look back. The ability to customize just about anything you want, combined with a complete sonic package of content, plugins, virtual synths and other instrumentation really gives SONAR its award winning edge. Continue reading Grammy Nominated Luigie Gonzalez on SONAR X1
If you are making music I think you will agree with me when I say for better or for worse “What an interesting time it is for the recorded music industry.” There are a few elements that really make it “interesting;”
Music creators now have options such as SONAR X1 to create finished masters without having to pay for studios, therefore having the luxury of time to hone in on perfecting the art of making great recordings.
It’s a fact that music consumption is at a record high, but at the same time the money (in dollars) flowing into the industry as a whole is at a record low.
Major Labels are no longer developing artists.
Labels have lost the revenue of the “full length” record due to the fact that consumers can purchase singles for next to nothing now and bypassing those “throwaway” tracks.
One can click a mouse and literally “distribute” a song to thousands of people at once.
…add in a few money making American Idols along with the astronomical amount of money it takes to be heard on CHR radio, and there you have it; an industry that is really tough to figure out right now.
With all that being said, modern technology including the internet has brought one thing to the table for sure; “the truth.” If you’ve really got something going on and the talent to back it up, cyber-authenticity kicks into high gear and recognition follows. The internet has created an upward filtering platform where people gravitate towards the entertainment by which they really want to be engaged. Javier Colon is absolutely a pioneer of this revolution and is about as authentic and talented as they come, which has landed him an audition on the new highly anticipated NBC television show “The Voice” airing Tuesday, April 26th.
“Deep in the Heart of Texas,” a song you most likely will not hear at a Murder FM show, but it is a location where you will find the band pounding out amazing material using SONAR X1. In terms of work ethic and sheer determination, one will rarely find a band more in tune with what it takes to be a successful organization.
Based out of Dallas, TX, Murder FM (comprised of Norman Matthew, J6, Matt X3r0, and Brandon Arpin) has been performing sold out shows from coast to coast in the The United States while sharing the stage with some other notable bands such as Korn, The Used, Dope, Sick Puppies, Cavo, Red, Domain, 69 Eyes, The Birthday Massacre and Trapt amongst others. Lead singer/guitarist (and producer) Norman Mathew has been relentless in the past recent years setting up and maintaining the bands success. “It’s a real balancing act nowadays,” Norman says. “It’s a lot different than it used to be where you could just work on your music and let things fall into place. Now it’s a matter of working on your music just as hard, but on top of that you have to be on your promotional and business game as well. That’s why I have been so stoked on SONAR for my career because it really allows me to zoom in quickly and efficiently on my creativity.” Continue reading There’s Been a Murder (FM) on SONAR X1
On a recent trip to Los Angeles, I had the privilege of spending some time with an X1 pro user who really exemplifies the modern day musician on all fronts. His name is TC (born Anthony Crawford) and he is also known by some in the producing underground as “Spitfire”. “TC,” as we will refer to him today, is employed by Paul Oakenfold as his main music producer, co-writer, mixing engineer, multi-instrumentalist and vocalist. Working in that capacity, on a daily basis TC will mesh with artists such as B.O.B., Usher, Madonna, Lloyd and Rico Love just to name a recent few. Continue reading TC, and Paul Oakenfold’s Team on SONAR X1
Unlike the recorded music sector of the music industry, the publishing world is still thriving for those who have been able to adapt to the changes. Known as the largest music publisher in the world, EMI Music Publishing is indeed one of those companies and still a well oiled conglomerate dead set on the success of its affiliated writers. Nestled in one of the hippest neighborhoods in New York City (The Meat Packing District), EMI Music Publishing boasts a catalogue and current roster of some of the most successful artists, songwriters and producers in the game. A walk down the maze of halls in this 20,000sf facility may lead you to nodding heads and a quick hello to a range of diverse multi-platinum music icons such as Billy Joel, The Fray, Pink, and James Blunt to name just a few. Continue reading EMI Music Publishing US Headquarters Chooses SONAR X1, V-Studio 100 and PC Audio Labs for In-house Recording Room
In addition to the following presentations, Cakewalk will have many other demonstrations at The NAMM Show. Please visit us inside the Roland Arena [Booth# 7400].
Staff Music Creator/Producer for Paul Oakenfold
TC (A.K.A. Spitfire)
2:00pm Saturday, January 15,
SONAR Session – “Self-Contained Music Production” feat. TC aka Spitfire: As Paul Oakenfold’s in-house writer, mixer, producer and re-mixer, TC will discuss his work being heard in clubs around the world.
TC, AKA – “Spitfire” has burst on to the LA producer’s scene with as much spark as his name. Hand-picked by Paul Oakenfold to be his main engineer, Spitfire brings way more to the table with his writing, producing chops and musicianship. Once being grinded through the major label system as an artist, Spitfire has found his calling armed with SONAR X1 and a V-Studio 100 where he is producing, writing and engineering musical masterpieces for such artists as Usher, B.O.B. and Leona Lewis.
SONAR user Raul Midon likes to take chances to find that next new thing that will inspire him, make him complete, to drive him in a new direction; as an artist, it’s simply what he does. Taking chances has paid off as you can see here with his amazing performance on The David Letterman Show. Today, on a beautiful day in Boston’s Faneuil Hall, he took a chance on the suggested oyster appetizer and it paid off. “Man, that’s Rock and Roll!” he said after the seasonings kicked in. After all, uncooked seafood is always a crap shoot even in the best and cleanest eateries, but to Raul Midon, taking chances is a way of life that has paid off on many levels.