SONAR Facility, The Sound Foundation in Dallas gets global recognition with Ford Motors

Something inspiring is happening in the Dallas music scene, and Cakewalk is excited to be a part of it with SONAR Platinum. When Norman Matthew gets off the road from touring with his band Murder FM, or finishes up a major video or full length record, it’s not time to chill out.  In fact for him, that’s the time when he buckles down and digs into his “little side-thing” which is a major music operation called The Sound Foundation (TSF) in Dallas, TX.  Dallas has always been known to be a great music town, but Norman’s TSF has a great angle to its existence that resonates to the very core of his soul.  In fact just recently, TSF caught the eye of the Ford Motor Company who took notice of Norman and his operation and were so impressed, they featured the establishment on their “Good Works” series.

If you’re reading this article, I’m sure you are aware that the Major Label system has pretty much all but collapsed.  Look anywhere on the internet and you will find all the articles you can handle about how evil all the labels were, how they had this coming to them and how the lavish lifestyles of the greedy executives fostered this meltdown.  But what you may not know is that “back in the day,” a good piece of that excess cash folks paid down on an $18 CD that cost $1.76 to make went right back into a pool of starving artists (not directly of course).  It was called “Artist Development” and it helped pay and pave the way for many iconic artists who started out with the ole “Label Demo Deal.”

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5 Ways SONAR’s Rolling Updates Are Working For You

With the introduction of the new SONAR last January, we also introduced a new delivery model we call Rolling Updates. Essentially, when you purchase an upgrade to SONAR Artist/Professional/Platinum, you receive 12 months of SONAR updates free. Each month, you receive an update (or sometimes more) which can include anything from fixes to new features and tools, add-ons, additional content, tutorials, and more. Once the initial 12 month period is up, you can renew for an additional 12 months and continue to receive updates, or keep everything you own up to this point. Lots of folks were skeptical at first about these Rolling Updates, but since their introduction, they’ve proven their worth. Here’s how:

5) Faster Learning Curves

When we were releasing a version every year or so, you’d receive a whole boatload of new features all at once – which was pretty cool, except you suddenly had tons of totally new features you had to learn to use. These game-changing new features were often designed to speed up your workflow and make your life a little easier, but investing the time to learn how all the new things worked could be overwhelming.

With Rolling Updates, you can now ease into all these new features. Instead of piling on 10-20 new tools, we’re introducing them in bite-sized pieces so you can take them in one or two at a time. This allows you to get a real feel for how they work before diving into something new, and has less impact on your workflow.

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What Windows 10 Means for Music Creators

Windows 10 is here, and our trusted code-commanders have been working closely with Microsoft to ensure an enhanced experience for our valued Cakewalk community.  Our benchmark testing has shown the new operating system to be very efficient with a lighter footprint.  In general, Windows 10 has outperformed Windows 8 in all of our tests in terms of performance and efficiency.  Subjectively speaking, the “look and feel” of this free upgrade is a much welcomed improvement over the “Metro” landscape of the previous operating system.  But what does this mean for music creators?

1.)    More responsive: Out of the gate people will notice a much snappier operating system.  The tweaks Microsoft made to the kernel and other parts of the OS in general have given it a responsive overhaul.

2.)    Upgrade ease:  Moving into Windows 10 is a very quick and easy upgrade.

3.)    Unified OS:  The best elements of Win 7, Win 8, and Win 8.1 have been combined into a streamlined experience with Win 10.  Store Apps and Desktop Apps seamlessly run side by side for a smooth universal experience.

4.)    New MIDI API available across all devices:  The new API allows multi-client access to single MIDI hardware and new jitter-free operation.  Microsoft worked hard on bringing this all together for better MIDI implementation.

5.)    Enhancements to the kernel: Microsoft has made changes in the multimedia scheduler and kernel components to minimize spikes – this can make a big difference in low-latency streaming apps like SONAR.

6.)    FLAC and ALAC Support:  Windows 10 has native support for these two codecs.  Both “Apple Lossless Audio Codec” and FLAC  could mean great things for Windows audio moving forward.

7.)    Much faster boot-time:  A lower footprint in memory combined with some new optimization techniques will get you up and running and making music faster than ever.

8.)    Runs smoother on older machines:  The lower memory footprint and optimization tweaks will also allow Win 10 to run more efficiently on older machines.  This is great news for Wn 7 users who never upgraded to Win 8.

9.)    Lower Latency:  15ms lower roundtrip latency using WASAPI (shared mode).

10.)  Core isolation: Drivers and applications can now isolate and dedicate low latency audio processing to a single CPU core.  This can minimize the effect of DPC latency spiking from networking, Bluetooth, or other DPC spiking processes by preventing interruptions to audio processing.

At Cakewalk, we are dedicated to staying on the forefront of technology.  Our CTO (featured below) and his team worked closely with Microsoft to make sure our products run smoothly on Windows 10.  We are very excited about this free update, and highly recommend it to our customers. Try SONAR with Windows 10 today for the ultimate music creation experience.

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