How the 2015 New Music Seminar took over NYC

Congratulations and thank you to the New Music Seminar for another great conference year. In 3 days there were many panels and workshops with useful information for just about anyone in the music industry.  On the music side of the coin, the artists involved this year were simply stellar, and offered a refreshing look at new talent.

The New Music Seminar (NMS) is a forward-thinking, annual music conference and festival acting as a catalyst for change in the music industry. Taking place in NYC from June 21-23, 2015, NMS this year was dedicated in exploring new ways to support artists, exchanging of business ideas, and showcasing the next generation of stars. The conference portion held at the Wyndham New Yorker Hotel kicked off with an exhilarating array of movements on Sunday, June 21st ending with an outstanding turnout for the opening night festival featuring none other than Melanie Martinez.

Cakewalk and Gibson Brands were both busy during the conference with panels, workshops and also sponsoring the event with a final prize package to the winning AOV (Artist on the Verge.)  Our first engagement was a private songwriter’s workshop at the NYC Gibson Showroom titled: How to Train Your Computer to be a Songwriting Partner. This workshop was nothing less than pure entertainment featuring songwriter and producer Mark Hudson and digital pioneer/Gibson EVP Craig Anderton.  This workshop was a discussion and presentation on modern-day songwriting, and how you can stay more creative in the digital world with some simple (but not so obvious) tips and tricks. (more…)

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Cakewalk Participates at the New Music Seminar: June 22/23 NYC

Cakewalk and Gibson Brands will be participating in the New Music Seminar this week, so if you happen to be in NYC please make sure to stop in and say hello.  The New Music Seminar is one of the most prestigious music conferences in the United States, and is held annually each June in New York City.  It originally ran from 1980 – 1995 and was re-launched in 2009 with great reception by the music community. The conference features over 150 CEOs, Presidents, Executives, and leaders in the emerging music business along with over 100 artist performances. The mission of the New Music Seminar is to grow a sustainable and better music business to allow creators the best opportunity to succeed. The NMS strives to enable more artists to achieve success and encourages new levels of investment in music and artists.

Please join Cakewalk and Gibson Brands at New Music Seminar:

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Monday June 22, 2015 7:00 pm – 9:00 pm
How to Train Your Computer to be a Songwriting Partner
Gibson Showroom
421 W 54th Studio 5
New York, NY 10019

Come join a private in-studio session at the Gibson Showroom [Cakewalk] Studio 5 NYC:  In a world of zeros and ones, where does the computer fit into traditional songwriting? Songwriter/producer, Mark Hudson, (“Living on the Edge,” Aerosmith – amongst other hits) and digital pioneer, Craig Anderton, along with producer/songwriter Jimmy R. Landry will interactively cover new approaches to songwriting for the modern-day musician.

 

 

 

Tuesday June 23, 2015 11:30 am – 12:30 pm
Leveraging The Relationship: Artist and Brand Alignment:
Gramercy Park Suite
Wyndham New Yorker Hotel
481 8th Ave, New York, NY 10001

With the shifting paradigm of the music industry and how artists engage with fans, the importance of relationship management is more imperative than ever. What’s the protocol for artists approaching companies and brands, and once that relationship is established how can it be leveraged for the benefit of both? This panel will dive into strategic plans for artists looking for endorsements and partnerships, while also dissecting past examples that have resulted in success.

Conductor: Jimmy Landry (Head of Artist and Public Relations, Gibson Brands)

Players: Perry Greenspan (Director of Strategy, Platinum Rye Entertainment), Elliot A. Resnick, Esq. (Attorney at Law, SAHWH, LLP), Aimee Berger (Founder/Partner Camplified/ItACampThing, Primary Wave Entertainment), Amaechi Uzoigwe (Manager, RUN THE JEWELS), Ryan Fitch (VP Sync Licensing & Brand Partnerships, MAC Presents)

 

Tuesday 2:30 pm – 2:45 pm  - NMS Intensive:

Grand Ballroom
Wyndham New Yorker Hotel
481 8th Ave, New York, NY 10001

Hi-Res Audio: So What?

Conductor: Craig Anderton (Executive Vice President, Evangelist, Gibson)

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Why Musicians from all over the world are attending Gearfest

If you’ve ever driven through the mid-west, you know there’s not a lot happening in between the cities that you encounter during the ride.  That is, unless, you happen to be driving just north of Fort Wayne, IN during the early summer month of June.  In this case, you are sure to find your way to one of the fastest growing music events in the country – Gearfest!

Cakewalk had the privilege to take part in Gearfest again this year, and I was fortunate enough to make my first trip to what is quickly becoming known as a mini Namm in the mid-west. The event is put on by a great company called Sweetwater which is basically the end-all-be-all of anything you need for gear in the cyber world.  If you can’t find it in a store, or you simply just want more choices for purchasing, you can bet that you will find it at www.sweetwater.com.  Sweetwater is also known for having one of the most knowledgeable staffs in the industry, and if you just give them a call with a question you are sure to have an answer quickly by someone at their facility.

The first thing notable about Gearfest is the size of the event.  What started out  not to long ago as an idea to bring local people together for the community, has turned into a 10,000+ strong conference which now spans over 2 days and includes an interesting and unpretentious concoction of artists, industry professionals, music fans and gear-head-musicians from literally all over the globe.  The second thing to note is that it has its own vibe and culture very unique to itself.  Many music oriented conferences and/or festivals for that matter sometimes turn into promotional spectacles for those trying to gain an edge on their profile; Gearfest is the opposite. (more…)

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Cakewalk at Gearfest 2015 with iLan Bluestone

On Friday/Saturday June 12th and 13th, Cakewalk and Gibson will be part of a great music event in Fort Wayne, IN called “Gearfest 2015.”  What once started out as a smaller “musician’s conference,” has now transformed into a collective gear-fanatic affair where music equipment enthusiasts from all over the U.S. and beyond converge upon this mid-sized mid-west town.  It’s certainly impressive and appreciated by many that Sweetwater has put this much care and effort into bringing together over 400 manufactures along with hundreds of presenters to this world-class event.

On Friday June 12th 11:15am at Gearfest, Cakewalk will be presenting a very interesting panel with U.K. based SONAR Platinum user iLan Bluestone.  In the last year, Bluestone has gone from newcomer, to one of the most in-demand new acts on the international dance music scene.  This presentation will be an exclusive interview geared [no pun intended] towards a day in the life of a successful touring electronic musician/DJ in today’s industry.  The interview will be followed by a demonstration of iLan’s approach to music production on SONAR Platinum.

Also presenting on 2 panels at Gearfest will be Gibson’s own Craig Anderton.

Friday, June 12th, 11:30am – Everything You Need to Know About Dynamics (Craig Anderton) [Conference Hall 2, Room A]
Saturday, June 13th, 9:45am – How to Master in Your DAW (Craig Anderton) [Conference Hall 2, Room A]
Saturday, June 13th, 11:15am – A Conversation with EDM Producer iLan Bluestone (Jimmy Landry/iLan Bluestone) [Conference Hall 2 Room A]

Details:
Sweetwater Gearfest 2015

Sweetwater Campus
5501 US Hwy 30W
Fort Wayne, IN 46818

We hope to see you there!

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SONAR and Rapture Pro at the International Music Summit Ibiza, Spain

One thing is certainly clear.  Ibiza is a very creative island in terms of music. Besides the infamous “foam parties” and club-scene, there are locals here that write, record, promote, produce, live and breathe electronic music on a world-class level. Bringing all these creative people together yearly is a festival known as the International Music Summit, where professionals and music fans converge from all over the world to celebrate and discuss the industry.

This year The International Music Summit is being held at the Hard Rock Hotel in Ibiza, and the Gibson Brands family is here supporting all the great artists. One component to the partnership is the Gibson tour bus which unbelievably came here on a boat and is serving as a meeting spot for many exclusive artists. Parked out in front of the Hard Rock Hotel, the Gibson tour bus has made its appearance in a big way including a SONAR/Tascam / KRK / Surface Pro 3 mobile recording setup inside.

Many of us have been having fun creating some great music here on the bus, but one major highlight today was an appearance by the legendary Arthur Baker who just happened to be sporting his trusty TR-808. Within about 20 minutes, we had a substantial piece of music combining Arthur’s 808 skills, the new Rapture Pro, and some cutting edge loops from Loopmasters. We started with Arthur creating a beat on the 808 at 128bpm and sparingly added in some other loop elements from Loopmasters which created an interesting combination of modern and vintage sounds. After that, we added a lot of color with the large array of sounds from the new Rapture Pro library. Later today we will be adding some vocals to the composition so hopefully we will have something to post by the end of the conference.

On a technical note, I had the good fortune to test out SONAR on the new Surface Pro 3 and what I have to report is good news – the Surface Pro 3 is the real-deal for music creators. The one that was (thankfully) sent to Cakewalk from Intel boasted an Intel Core I7 along with 8 gigs of ram, and this machine flinched at nothing I threw at it. In fact on the contrary, I found it very quick and snappy on every level. I also found the touch responsiveness to be nothing less than spectacular. I highly recommend this machine, but along with that recommendation is the key element of obtaining one with a Core I7. Also be advised that these only have one USB port, so a USB3 powered port expansion is the ticket. Also noteworthy is to make sure your interface is not a power-hog (Class A components usually are). (more…)

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SONAR PLATINUM: Hello from DanceFair Utrecht Netherlands 2015

[Many photos; this conference is way too vivd to tell it all in words.] Cakewalk’s SONAR Platinum, along with many other Gibson Brands’ products are making a splash in Utrecht Netherlands this weekend at DanceFair 2015.  EDM has had strong roots in Utrecht, and in the Netherlands in general for quite some time, so it’s absolutely the perfect location to capture the spirit of this genre. Electronic music makers from all over the world have converged here over the weekend to celebrate and discuss the state of the industry, technology, creativity and performance.

Some of the world’s most influential electronic professionals including Martin Garrix, Alvaro, GLOWINTHEDARK, Andrew Bayer, Roog, and even Cakewalk’s own SONAR Platinum endorsee iLan Bluestone can be seen walking the halls, testing out the latest and greatest new gear, and even holding workshops for tomorrow’s EDM stars. One of the greatest aspects of Dancefair is that the pros are very accessible to the many aspiring (and very young) EDM enthusiasts who can be seen mingling in breakout rooms around the conference.

The conference is held at Jaarbeurs Utrecht which is a very impressive complex to say the least, and also lends itself very well to the modern theme and overall vibe of this convention. From complex rhythms to chilled out backbeats, walking through the different pockets in this facility has everything modern EDM has to offer. The KRK listening room was exceptionally popular (more…)

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Video from Winter NAMM 2015

NAMM

Highlights from Winter NAMM 2015
NAMM was our first opportunity to show off the new SONAR line to the public, and the reception was nothing short of spectacular. To handle the crowds, products were demoed at three locations—the Gibson, TASCAM, and Hal Leonard booths. We met artists, press, and of course many, many customers—and we were equally happy to thrill long-time Cakewalk supporters as well as bring new users into the fold.

Cakewalk NAMM 2015

We wish everyone could experience the excitement of NAMM, but to give you a taste just click the links below to see demos and interviews from the show floor. And—there’s also a sneak peek of the new David Bendeth Signature Series Compressor.

Dan Gonzalez demos the new features in SONAR

Audiofanzine gets a demo of the new SONAR

Keyboard magazine interviews Craig Anderton on Membership

Engineer/Producer, John Paterno shows off Overloud REmatrix

Sneak peek at new David Bendeth Signature Series Compressor

 

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A SONAR/GIBSON CELEBRATION FOR SHAWN CLEMENT AT GIBSON BEVERLY HILLS

Have you ever been to a show and seen someone on stage that makes you never want to pick up your instrument again? Enter… Shawn Clement.  Hollywood Composer/Producer Shawn Clement graciously unleashed his new composition at the Beverly Hills Gibson Showroom tonight to a warm, yet star-studded group of industry folks from all walks of life.  Billed in half as a pre-AES party, many folks were in town to celebrate Shawn’s new work Raw Fungus, Cakewalk’s new path at Gibson, and hard working music-makers in general.

If you don’t know Shawn, his story is unique.  It stems from a long path of crazy influences, crazy talent, and crazy work ethic which has made him one of the most sought after composers in Hollywood. We would like to think he owes it all to SONAR, but we know that is not the case ;) (more…)

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Free SONAR X3 Clinic by Berklee Online [March 31st 2014]

Innovative Music Production Techniques with Cakewalk SONAR X3

When: Monday, March 31 at 4:00pm ET
Length:
30 minutes

Next Monday, join Berklee Online for an in-depth online clinic with Craig Anderton, a renowned music technologist and producer, and Chief Magic Officer for Gibson Brands.

Learn how to create, edit, master, and more using SONAR X3 Producer.

 

Topics for this Open House will include:

  • The MIDI advantage for songwriting
  • Using loops for both songwriting and EDM
  • Speeding up workflow to prevent “inspiration atrophy” (effects chains, track templates, browser techniques, etc.)
  • Creating your own mixer architecture
  • Using “spot” timing correction to tighten timing without destroying feel
  • How to make amp sims sound great (e.g. effects chains)
  • Mastering in SONAR

Sign-up here

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Cakewalk Integrates with Gibson Brands at Musikmesse Frankfurt 2014

Musikmesse 2014 brought a lot of things together for Cakewalk in the grander picture under the Gibson Brands family.  For the first time, Gibson Pro Audio brought together its family of TASCAM, KRK, Stanton, Onkyo, Cerwin-Vega and Cakewalk at a major trade show – and it was pretty fantastic to say the least.  All brands were representing their latest and greatest products to an international group of industry professionals, music creators, musicians and producers from all over the world.  Besides the Pro Audio space which covered close to 6,000 square feet, Gibson also had its instrument space on the lower level which sprawled across an even greater area; so there was no shortage of Gibson at Musikmesse this year.

If two spectacular booths are not enough, why not throw in an eye catching/death defying stunt show outside in front of the all the halls?  Introducing: The Gibson Motodrome: a 16 meter diameter pitted-cylinder-wall where vintage motorcycles and a speed-racer circa 1928 whizzed around avoiding what would seem to be an inevitable crash.  The only logical thing to do after getting this contraption going onsite was to have a visit from Rudolf Schenker who is the guitar player for Germany’s own The Scorpions. (more…)

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