SONAR has always been the “working man’s DAW.” From inception, it was built on the foundational theory that musicians should not be held back or creatively limited. From electronic beat-wizards to the most authentic acoustic musicians, SONAR has always been a DAW that creative musicians turn to for empowerment.
With the financial troubles of the Major Labels, a common trend is showing more and more very credible artists representing various genres who have the DNA to be on a major label, but successfully continue other career paths while keeping music on the forefront. Between the troubled economy and the state of the recorded music industry, many people are turning to SONAR to record “major label” sounding tracks on their own to tap into the licensing market, which has enormous potential not just in terms of making money, but also with obtaining national and international exposure. Continue reading Cakewalk’s own Dan Kaplan on the Discovery Channel’s “Deadliest Catch”
Friday, May 13 – Los Angeles, CA
In the Cakewalk Artist Relations Department we have the honor of working with many producers, songwriters, mixing engineers, composers and musicians on a daily basis. As we all know (or we should all know), the beauty of SONAR is that not only does it stand out as the premier top-notch Digital Audio Workstation, but it’s also an inspirational and creative workhorse. Many recording artists and producers looking for a more creative environment turn to SONAR and never look back. The ability to customize just about anything you want, combined with a complete sonic package of content, plugins, virtual synths and other instrumentation really gives SONAR its award winning edge. Continue reading Grammy Nominated Luigie Gonzalez on SONAR X1
Tuesday, April 26 – New York, NY
If you are making music I think you will agree with me when I say for better or for worse “What an interesting time it is for the recorded music industry.” There are a few elements that really make it “interesting;”
- Music creators now have options such as SONAR X1 to create finished masters without having to pay for studios, therefore having the luxury of time to hone in on perfecting the art of making great recordings.
- It’s a fact that music consumption is at a record high, but at the same time the money (in dollars) flowing into the industry as a whole is at a record low.
- Major Labels are no longer developing artists.
- Labels have lost the revenue of the “full length” record due to the fact that consumers can purchase singles for next to nothing now and bypassing those “throwaway” tracks.
- One can click a mouse and literally “distribute” a song to thousands of people at once.
…add in a few money making American Idols along with the astronomical amount of money it takes to be heard on CHR radio, and there you have it; an industry that is really tough to figure out right now.
With all that being said, modern technology including the internet has brought one thing to the table for sure; “the truth.” If you’ve really got something going on and the talent to back it up, cyber-authenticity kicks into high gear and recognition follows. The internet has created an upward filtering platform where people gravitate towards the entertainment by which they really want to be engaged. Javier Colon is absolutely a pioneer of this revolution and is about as authentic and talented as they come, which has landed him an audition on the new highly anticipated NBC television show “The Voice” airing Tuesday, April 26th.
Continue reading SONAR X1 User Javier Colon to Appear on NBC’s “The Voice”
Friday, April 8 – Dallas, TX
“Deep in the Heart of Texas,” a song you most likely will not hear at a Murder FM show, but it is a location where you will find the band pounding out amazing material using SONAR X1. In terms of work ethic and sheer determination, one will rarely find a band more in tune with what it takes to be a successful organization.
Based out of Dallas, TX, Murder FM (comprised of Norman Matthew, J6, Matt X3r0, and Brandon Arpin) has been performing sold out shows from coast to coast in the The United States while sharing the stage with some other notable bands such as Korn, The Used, Dope, Sick Puppies, Cavo, Red, Domain, 69 Eyes, The Birthday Massacre and Trapt amongst others. Lead singer/guitarist (and producer) Norman Mathew has been relentless in the past recent years setting up and maintaining the bands success. “It’s a real balancing act nowadays,” Norman says. “It’s a lot different than it used to be where you could just work on your music and let things fall into place. Now it’s a matter of working on your music just as hard, but on top of that you have to be on your promotional and business game as well. That’s why I have been so stoked on SONAR for my career because it really allows me to zoom in quickly and efficiently on my creativity.” Continue reading There’s Been a Murder (FM) on SONAR X1