There is an interesting movement happening in the music industry. We have all seen it, and most are very opinionated about it… The EDM Revolution. Love it, like it, hate it – regardless, it’s here and thriving. I recently had the good fortune to spend a few very interesting days with SONAR X3 users Adventure Club; one in LA, and one in NYC, and I can honestly say that I think these guys have figured out [some sort of] a new model of the “music industry.”
Truthfully speaking, I really was unsure about what our interaction would be. I understand the EDM scene from afar and surely respect it, but I wasn’t sure what actually goes into the work behind the scenes of an EDM artist. SONAR is used by Composers, Songwriters, and Producers of all genres, but when Cakewalk found out that Adventure Club, a heavyweight EDM act was using SONAR 8.5, we were pretty intrigued. I had heard of the duo strictly from their online presence and charting activity, but I had never focused in on any of their productions. Their popularity alone on social media told me there was something different and unique about this artist, and my assumptions were correct.
If you are not familiar with Adventure Club [“AC”] they are a Canadian Elecronic Dance Music duo, composed of Christian Srigley and Leighton James, and based out of Montreal, Quebec. The duo formed while attending high school in Montreal as a hardcore pop-punk band, but later decided to move onto the more electronic sound of Electronic Dance Music (EDM) after simply getting bored with the pop-punk sound. The first song to put the duo on the map was their remix of the song “Daisy” by the American alternative-rock band Brand New, which was put on The Hype Machine, an MP3 blog aggregator website. After this track resonated deeply with EDM fans around the world, the duo was off to a solid start with a solid online fan base and foundation. What separates this group from other EDM acts is that they both are accomplished musicians with a great knack for music production in general. This translates into very solid tracks which they produce on their own in SONAR X3 (more…)