Austin’s Next Big Thing

alpha_revAustin, TX knows a thing or two about music.

The home of musical institutions from Stevie Ray Vaughn to Austin City Limits, SxSW to Stubbs BBQ and Antone’s, the central Texas town knows music.  After all, they don’t call it the Live Music Capital of the World for nothing.

So when we tell you Alpha Rev is one of the most unique and important bands ever to come out of Austin, you can believe it.  Last March, Alpha Rev was recognized by the Austin Chronicle as one of Austin’s best performing rock bands and in May they were named Austin’s best rock band by Rare Magazine in their annual “Rareist of them All” issue.

You can chalk up much of the acclaim to band frontman Casey McPherson.  He’s well-known in these parts, having made an impression on the local scene with his previous band, Endochine.  When Endochine dissolved in 2005, it had already made its bones in indie circles by sharing the stage with the likes of Pete Yorn and Bob Schneider, and national credibility by playing with more high-profile bands like Staind and Red Hot Chili Peppers.  McPherson simply moved forward, assembling some of his former bandmates and mixing in some new blood and Alpha Rev was born.

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Artist Appearances at NAMM 2010

NAMMVisit with Cakewalk at The NAMM Show 2010 from January 14 through January 17 in Anaheim, California! Stop by our new booth location (Hall A, #6700) to see live demonstrations on SONAR 8.5, the V-Studio 100 and the V-Studio 700. Be sure to grab an official Cakewalk Passport then take a short tour of our booth, to win a free t-shirt and be eligible to win a V-Studio 100!

Also, Cakewalk will be hosting a series of special artist presentations and performances throughout the show. Our confirmed artist appearances (dates and times) are as follows:

Thursday, Jan. 14, 2010
2:00-2:45 Justin Lassen
4:00-4:45 Javier Colon

Friday, Jan. 15, 2010
11:00-11:45 Steven Slate
1:00-1:45 Cori Yarckin
3:00-3:45 Casey McPherson of Alpha Rev
4:00-4:45 Norman Matthew
5:00-5:45 Justin Lassen

Saturday, Jan. 16, 2010
11:00-11:45 Norman Matthew
12:00-12:45 Steven Slate
1:05-1:45 The Red Jumpsuit Apparatus
2:00-2:45 Shifty and the Big Shots
3:00-3:45 Cori Yarckin
4:00-4:45 Javier Colon

Visit our Special Event page for more information: http://www.cakewalk.com/events/namm2010/