Find Your Inspiration at ASCAP’s “I Create Music” Expo 2010

Do you write your own music? Propel your songwriting career into new heights at ASCAP’s fifth annual, I Create Music Expo. Launched in 2006, the ‘I Create Music’ Expo is the first and ONLY national conference dedicated to songwriting and composing.

From April 22 to April 24 at the Renaissance Hollywood Hotel, attendees are invited to join in on celebrity Q&A’s, songwriting and composing workshops, publisher and business panels, DIY career building workshops, song feedback panels and state-of-the-art technology demos by leading music industry exhibitors. Over 200 panelists and performing artists are slated to attend, including keynote speakers: Quincy Jones, Ludacris, Justin Timberlake, Bill Withers and John Mayer!

Don’t miss the Cakewalk-sponsored session:

“Capturing the Moment”
with Recording Engineer and Producer TC (aka Spitfire)
Saturday April 23, 2010 at 11:10am (Runyon Room)

When you’re inspired, it’s critical that you capture the moment before it passes. Getting down an idea for a song is one thing, but wouldn’t it be amazing if what you captured were usable tracks, that sounded great and retained the energy of that first moment of inspiration?

As a recording engineer, producer, and remixer for demanding artists like Madonna, Paul Oakenfold, Michael Jackson, Shifty, and Sergio Mendes, TC aka Spitfire has made a name for himself by having what it takes to work fast and get killer results. In this special session, sponsored by Cakewalk, TC will provide practical advice on working with powerful, yet cost effective tools that you can use to capture the moment as it happens.

ASCAP Expo 2009: Aspiring Producers & Industry Professionals Talk Trade

I guess day #2 technically starts at midnight, so I will take it from there where we were fortunate enough to land some passes to the ASCAP celebratory dinner and party at The Highlands on Hollywood Boulevard. Steve Thomas and I had a great time catching up with some CPU’s (Cakewalk Pro Users) including Vivek Maddala, Wendy Starland, Justin Lassen and Chuck Carr. 

We also got a chance to hang with our friend Jake Ottmann of EMI publishing who is overseeing our installment of the new V-100 and SONAR Producer into the EMI US Headquarters in New York City. 

ASCAP did an amazing job putting together a round of some pretty heavyweight songwriters who took turns banging out their hits in a very informal and interesting setting.  There is something so cool about hearing hit songs performed by the actual people who wrote them and not the people who you hear perform them on the radio.  It was a great night and it’s obvious that this ASCAP Expo is on its way to becoming one of the most respected music conferences in the US.

The morning came pretty quickly and just when I thought we would have a tough time matching up to the production quality of yesterday’s home studio master-class with Giovanni Lauren, in stepped Mr. Shawn Clement who scored a 30 second Land Rover spot in front of a packed house all day. 

Continue reading ASCAP Expo 2009: Aspiring Producers & Industry Professionals Talk Trade

Cakewalk in LA: ASCAP ‘I Create Music’ Expo 2009

Hello everyone.  This is actually my first blog here on The Cakewalk Blog as the new Artist Relations Manager for the company.  I’m writing this from the The Renaissance Hollywood Hotel in Los Angeles, CA where I am attending the ASCAP I CREATE MUSIC Expo. I’m here with my brilliant co-workers Brandon Ryan, Seth Perlstein and Mike Trujillo and we have quite a bit going on here this week.

I got into town on Monday and I spent some time with the artist Jessica Lombard who is tracking and mixing her new EP on our new V-Studio 100 (and SONAR 8 Producer) in Torrance, CA. You will be hearing more about this young artist (13 years old) soon here on the Cakewalk blog.

Tuesday, Brandon and I spent the day with the artist Dilana and her producer/band member Erik Eldénius at her home studio near Hollywood. What a great day we had creating an acoustic version of a song on her upcoming record with the new V-Studio 700. This song is still being developed but hopefully it will be available at some point when the record comes out in the near future. You might remember Dilana from the TV show “Rock Star Supernova” as the girl with the voice that can cut through metal? Anyway; we thank her and Erik for the day and wish her all the best with the new music. 

Yesterday, we arrived at ASCAP Expo and got set up for the demonstrations we have going on throughout the week. Last night, we got a chance to swing by some post ASCAP awards’ parties including the EMI Publishing party at XIV Terrace on Sunset which was fun. 

On to ASCAP…  To begin with, we have an actual recording room where we are developing a real track throughout the day, every day. Right now as I type, one of our CPUs (Cakewalk Pro User) Gionvanni Loria (Producer/Composer) who has used SONAR to work with such artists as Black Eyed Peas, Jack Johnson and Everlast is at the V-Studio 700 with Brandon Ryan creating a great track for the artist Tawny Ellis who will be coming in shortly to lay down some vocals. Also, we have a very informative demo room where Seth Perlstein is holding down the fort and giving great one-on-one advice to a room full of music creators. Later on this afternoon I am psyched to catch up with some great CPUs including Chuck Carr, Rob King, Justin Lassen, Cheese Beats, and Jorg Kohring (from the band Orbit Monkey).  

If you are in the LA area, please come out and say hello, and if you have time tomorrow I will be moderating a great panel at 3:15 in the Mount Olympus room at the Expo with the following people and topic:

When Demos Turn Into Masters: The Importance and Relevance of Project Studio Recordings

“Spider” Ron Entwistle – Producer, Songwriter, Remixer
Alex Hackford – A&R – Sony Computer Entertainment America/Playstation
Gavin Haverstick – Lead Acoustical Engineer – Auralex Acoustics
Emanuel Kiriakou – Songwriter, Producer – “Crush,” “What’s Left of Me,” “A Million Miles,” “2 in the Morning”
Ankur Malhotra – A&R, Urban/Pop – Capitol Records
Mark Needham – Mixer, Producer – The Killers, Iglu & Hartly, Metro Station

That’s it for now and we hope to see you at ASCAP. 

Thanks for reading,
Jimmy Landry

Cakewalk Hosts Masterclass at ASCAP EXPO 2009

ASCAP’s Annual “I Create Music” EXPO is a three day event taking place next Thursday April 23 through Saturday April 25 at the Renaissance Hollywood Hotel in Los Angeles, CA. It is the one place where serious songwriters, composers and producers alike can connect face to face at panels, workshops, performances, exhibitor demos, one-on-one sessions and networking events.

This year, Cakewalk is hosting live demonstrations on the new SONAR V-Studio 700 given by Product Specialist Seth Perlstein and an exciting new masterclass in a fully-functional on-location studio!

Cakewalk Modern Music Creation & Demo Room

 Expert producers and music creators will be using the award winning SONAR V-Studio 700 to exemplify different techniques, tips and tricks for the modern recording musician. Cutting edge technology is allowing creative people to take control of their music and turn demos into finished masters; this is the place to ask questions and learn.

The Home Studio Master ClassIn sessions taught throughout the day, pieces of music will be recorded by a producer and engineer and developed in a fully-functional on-location studio. Featured studio tools and products to include Auralex Acoustics, Behringer, Blue Microphones, Cakewalk, Gibson, iZotope, NightBird Studios, Roland, Solid State Logic and West LA Music. Don’t miss this unique opportunity to get a close-up view of the Home Recording process.

Thursday: Constructing & Recording a Unique Track that Cuts Through the Pack with Producer/Composer Gionvanni Loria

Friday: Composing & Producing for Film & TV with Producer/Composer Shawn Clement and Producer/Musician Justin Lassen

Saturday: Writing, Producing, & Recording a Contemporary Pop-Rock Song with Producers Jimmy Landry, Brandon Ryan and Jorg Kohring (from the band, Orbit Monkey) as well as Guest Artist Cori Yarckin

ASCAP EXPO 2009: Schedule of Events

Last Chance to Register for the ASCAP New York Sessions

Join us at ASCAP’s New York Sessions on March 10, 2009 at Frederick P. Rose Hall (Home of Jazz at Lincoln Center) at Broadway and 60th Street in Manhattan. NY Sessions is a one-day career boosting event for songwriters and composers, featuring a special keynote speaker, Grammy Award-winning singer-songwriter Rob Thomas.

Throughout the day, Cakewalk’s Product Specialists will be giving hands-on training sessions of the new SONAR V-Studio 700 music production system. Cakewalk is also sponsoring other events during the event, see below for more information:

Cakewalk Teaching Studio: A producer and engineer will develop a piece of music in a fully-functional on-location studio. SONAR V-Studio 700 will be the ‘centerpiece’ of the room.

Cakewalk Demonstration Room: Cakewalk Product Specialists will perform live SONAR V-Studio 700 and SONAR 8 demos. An experience station in the back of the room will provide an opportunity to get hands on with Cakewalk’s software.

The event is open to ASCAP members and non-members. 

Must register on ASCAP’s website to attend the event: Visit ASCAP’s Event Page for more information.