Find Your Inspiration at ASCAP’s “I Create Music” Expo 2010

Do you write your own music? Propel your songwriting career into new heights at ASCAP’s fifth annual, I Create Music Expo. Launched in 2006, the ‘I Create Music’ Expo is the first and ONLY national conference dedicated to songwriting and composing.

From April 22 to April 24 at the Renaissance Hollywood Hotel, attendees are invited to join in on celebrity Q&A’s, songwriting and composing workshops, publisher and business panels, DIY career building workshops, song feedback panels and state-of-the-art technology demos by leading music industry exhibitors. Over 200 panelists and performing artists are slated to attend, including keynote speakers: Quincy Jones, Ludacris, Justin Timberlake, Bill Withers and John Mayer!

Don’t miss the Cakewalk-sponsored session:

“Capturing the Moment”
with Recording Engineer and Producer TC (aka Spitfire)
Saturday April 23, 2010 at 11:10am (Runyon Room)

When you’re inspired, it’s critical that you capture the moment before it passes. Getting down an idea for a song is one thing, but wouldn’t it be amazing if what you captured were usable tracks, that sounded great and retained the energy of that first moment of inspiration?

As a recording engineer, producer, and remixer for demanding artists like Madonna, Paul Oakenfold, Michael Jackson, Shifty, and Sergio Mendes, TC aka Spitfire has made a name for himself by having what it takes to work fast and get killer results. In this special session, sponsored by Cakewalk, TC will provide practical advice on working with powerful, yet cost effective tools that you can use to capture the moment as it happens.

Cakewalk Travels to Japan for SONAR Premium Day

RobinBrandon2A few weeks ago, Cakewalk traveled to Akihabara, Japan (a district of Tokyo) to take part in the Fourth Annual SONAR Premium Day. To locals, Akihabara is known as ‘Electric Town,’ as it’s where all the technology stores (carrying everything from LED TVs to music production software) are located. Cakewalk’s CEO Greg Hendershott and Product Evangelists Brandon Ryan & Robin Kelly introduced the new version of SONAR to 870 guests at the event, giving live demos on how to record, mix, edit and more with SONAR 8.5.

The event kicked off with a video featuring SONAR Product Manager Alex Westner discussing the latest features in SONAR 8.5. Greg then gave a great speech on new technologies in the industry, such as the release of Windows 7. Brandon and Robin rounded out the day with a number of demos. Brandon used a Intel Core i7 machine running Windows 7 to demonstrate a few tasks on the V-Studio 700, while Robin ran a Quadcore Vista (32-bit) computer to show off the many features of the V-Studio 100. Throughout the day, attendees gathered around one of three stages to share tips and techniques on Cakewalk’s latest products.

Although we couldn’t see these events live in action, Robin added some video highlights of the trip to his unofficial Cakewalk blog. Click on over to see footage from the show floor.

Live from AES 2009: TechBreakfast Gets A Healthy Dose of Cakewalk

techbreakfastOver the weekend, Tech Breakfast.com stopped by the Cakewalk booth at the 127th Annual AES Show in New York City for an exclusive look at the latest tools on the market.

Check out Tech Breakfast’s footage from the floor to see Cakewalk Product Specialist, Rich Curtis, show you how to load the matrix view, enable MIDI learn, trigger loops and arm your SONAR 8.5 tracks for live performance. Also, get up close and personal with Cakewalk’s ‘swiss army knife’ the V-Studio 100. Rich gives you an overview of the unit and all it’s capabilities (recording, mixing, playback) with and without a computer!

Going to AES? Come See the V-Studio 700 In Action

AES127-2aIf you’re going to the AES show in New York City this weekend, Cakewalk is extending a very special offer to anyone interested in learning more about the V-Studio 700! Sign up today for a 1-on-1 session with a Cakewalk Product Specialist at the Cakewalk booth (#263) on Sunday, October 11 and Monday, October 12th.

When you sign up for a session you will also get a very special offer on V-Studio 700 through Guitar Center Manhattan. Sessions are available in 30 minute time slots and can be booked in advance. Slots are limited so if you are interested, please reserve a time now!

Sign me up for a 1-0n-1 V-Studio 700 session
Visit the V-Studio 700 website for more information

Cakewalk Takes the Stage at Intel Developer Forum

Renee-James-KeynoteHello everyone, last week was an exciting week for us with Cakewalk being featured and spotlighted by Intel in a number of ways.

By now, it shouldn’t be any secret that SONAR is the technology leading digital audio workstation. We’ve been first to support all of Microsoft’s operating systems for the last 12 years, and we’ve been first to support so many of Intel’s technological developments: hyperthreading, multiprocessor machines, multicore processing, 64-bit x64 processing and others. And our support for these technologies have not just been pioneering, both Intel and Microsoft recognize SONAR as one of the best examples of a software product supporting them. Last June, Cakewalk was the only audio company named a finalist in Microsoft’s Global ISV Partner Awards and last week, Intel honored Cakewalk by making us the only audio company featured in the launch of their new Mobile Core i7 Processor and the keynote presentations at their IDF Conference.

Continue reading Cakewalk Takes the Stage at Intel Developer Forum

Live From Mix Nashville 2009: First Stop, The Legendary Sun Studio

Hello, Hello from Memphis and Nashville!

I used to be in Nashville and Memphis from time to time in my past life of a touring musician, but I really forgot how amazing this region of the country is; especially in terms of music. The trip started out early yesterday (3am) when I left my apartment for Newark Airport and then magically found myself in Memphis 5 hours later. I’m not too much of a plane-sleeper but I knew I needed some ZZZ’s for what was going to be a very busy day in “The South”. I met up with Cakewalk’s PR head Steve Thomas at his hotel and we both found it funny that we have more face-to-face business meetings in random cities than we do in the Cakewalk Headquarters. The afternoon rolled in and we headed over to Sun Studio in Memphis.

If you are not familiar with Sun Studio, it’s one of the most famous studios in the United States and has turned out some of the biggest hits in our time some including tracks from Elvis Presley, Johnny Cash, BB King, Roy Orbison and U2 to name a few. You might be wondering at this point why we would be visiting Sun Studio on a business trip and I can proudly tell you it’s because Sun Studio is powered by SONAR and as of yesterday, the new V-Studio 700 is at the helm. I had never been to the studio before and Steve has always mentioned how great of a vibe it has… and he wasn’t kidding.

First of all, head engineer James Lott is such a great guy and it was a pleasure to meet him finally. When he brought me into the studio, the combination of the room itself along with the gear and the memorabilia on the walls gave me an overwhelming sense of music history. I can totally understand why people still love to record in this room as it’s one of those places that triggers creative inspiration. Between the way the natural light hits the room, the décor (including authentic and rare photos of Elvis and other iconic artists) and the materials from which the studio was built, there is something very unique and inviting about this studio that I have never seen or felt before. The VS-700 looks great in the room and I’m looking forward to hearing all the tracks in the future that will be recorded on this system.

Continue reading Live From Mix Nashville 2009: First Stop, The Legendary Sun Studio

ASCAP Expo 2009: Aspiring Producers & Industry Professionals Talk Trade

I guess day #2 technically starts at midnight, so I will take it from there where we were fortunate enough to land some passes to the ASCAP celebratory dinner and party at The Highlands on Hollywood Boulevard. Steve Thomas and I had a great time catching up with some CPU’s (Cakewalk Pro Users) including Vivek Maddala, Wendy Starland, Justin Lassen and Chuck Carr. 

We also got a chance to hang with our friend Jake Ottmann of EMI publishing who is overseeing our installment of the new V-100 and SONAR Producer into the EMI US Headquarters in New York City. 

ASCAP did an amazing job putting together a round of some pretty heavyweight songwriters who took turns banging out their hits in a very informal and interesting setting.  There is something so cool about hearing hit songs performed by the actual people who wrote them and not the people who you hear perform them on the radio.  It was a great night and it’s obvious that this ASCAP Expo is on its way to becoming one of the most respected music conferences in the US.

The morning came pretty quickly and just when I thought we would have a tough time matching up to the production quality of yesterday’s home studio master-class with Giovanni Lauren, in stepped Mr. Shawn Clement who scored a 30 second Land Rover spot in front of a packed house all day. 

Continue reading ASCAP Expo 2009: Aspiring Producers & Industry Professionals Talk Trade

Cakewalk in LA: ASCAP ‘I Create Music’ Expo 2009

Hello everyone.  This is actually my first blog here on The Cakewalk Blog as the new Artist Relations Manager for the company.  I’m writing this from the The Renaissance Hollywood Hotel in Los Angeles, CA where I am attending the ASCAP I CREATE MUSIC Expo. I’m here with my brilliant co-workers Brandon Ryan, Seth Perlstein and Mike Trujillo and we have quite a bit going on here this week.

I got into town on Monday and I spent some time with the artist Jessica Lombard who is tracking and mixing her new EP on our new V-Studio 100 (and SONAR 8 Producer) in Torrance, CA. You will be hearing more about this young artist (13 years old) soon here on the Cakewalk blog.

Tuesday, Brandon and I spent the day with the artist Dilana and her producer/band member Erik Eldénius at her home studio near Hollywood. What a great day we had creating an acoustic version of a song on her upcoming record with the new V-Studio 700. This song is still being developed but hopefully it will be available at some point when the record comes out in the near future. You might remember Dilana from the TV show “Rock Star Supernova” as the girl with the voice that can cut through metal? Anyway; we thank her and Erik for the day and wish her all the best with the new music. 

Yesterday, we arrived at ASCAP Expo and got set up for the demonstrations we have going on throughout the week. Last night, we got a chance to swing by some post ASCAP awards’ parties including the EMI Publishing party at XIV Terrace on Sunset which was fun. 

On to ASCAP…  To begin with, we have an actual recording room where we are developing a real track throughout the day, every day. Right now as I type, one of our CPUs (Cakewalk Pro User) Gionvanni Loria (Producer/Composer) who has used SONAR to work with such artists as Black Eyed Peas, Jack Johnson and Everlast is at the V-Studio 700 with Brandon Ryan creating a great track for the artist Tawny Ellis who will be coming in shortly to lay down some vocals. Also, we have a very informative demo room where Seth Perlstein is holding down the fort and giving great one-on-one advice to a room full of music creators. Later on this afternoon I am psyched to catch up with some great CPUs including Chuck Carr, Rob King, Justin Lassen, Cheese Beats, and Jorg Kohring (from the band Orbit Monkey).  

If you are in the LA area, please come out and say hello, and if you have time tomorrow I will be moderating a great panel at 3:15 in the Mount Olympus room at the Expo with the following people and topic:

When Demos Turn Into Masters: The Importance and Relevance of Project Studio Recordings

“Spider” Ron Entwistle – Producer, Songwriter, Remixer
Alex Hackford – A&R – Sony Computer Entertainment America/Playstation
Gavin Haverstick – Lead Acoustical Engineer – Auralex Acoustics
Emanuel Kiriakou – Songwriter, Producer – “Crush,” “What’s Left of Me,” “A Million Miles,” “2 in the Morning”
Ankur Malhotra – A&R, Urban/Pop – Capitol Records
Mark Needham – Mixer, Producer – The Killers, Iglu & Hartly, Metro Station

That’s it for now and we hope to see you at ASCAP. 

Thanks for reading,
Jimmy Landry

NAB 2009: Robin Answers The Most Common SONAR & V-Studio 700 Questions

As the NAB Show wraps up, it’s a good time to reflect:

I have to say that for a product that has only been on the market for 2 years, I was amazed at just how many people I met, who have adopted the SONAR REAC Recording option for the V-Mixing system (Digital Snake and/or M-400).

As mentioned before, the REAC sends 40 channels of digital audio down a CAT-5 cable. Connect the cable to your PC’s network card and the Cakewalk REAC driver will pump the audio into SONAR. Many live venues, houses of worship and rental companies are taking advantage of the recording option. Using this option, the tracks record directly into SONAR. Once in SONAR the ‘live’ tracks can now be mixed, edited and mastered for either DVD, CD, web, or other formats. Obviously, this opens up a whole range of possibilities as you essentially have a 40 track recording studio at every live event whether it is a sermon or an outdoor rock festival.

Aside from the REAC recording customers, I spoke with many people who were in disbelief of the power and functionality SONAR has. I never like to say ‘no’ to customers, so NAB has been a great show and here’s a few examples why:

Customer: Can I use SONAR’s 64-bit internal audio engine on a 32-bit operating system?
Me- Yes , you can!

Customer: Do you have 64-bit audio plugins for mastering?
Me- Yes, we do and they’re included in SONAR.

Customer: What if my other plugins are 32-bit, I can’t use them right?
Me: Actually, SONAR has something called Bit Bridge which allows you to run 32-bit plugins on a 64-bit system.

Customer: Does Cakewalk support SONAR and/or the VS-700 running under Bootcamp?
Me: Yes, we do.

Customer: If I have a multitrack project that is in stereo, is it possible to convert it to surround?
Me: Yes! Just add a surround bus and route your tracks to it.

Customer: What about a surround mix to stereo?
Me: Of course, just reverse the steps and assign the tracks to a stereo bus.

Continue reading NAB 2009: Robin Answers The Most Common SONAR & V-Studio 700 Questions

Cakewalk Hosts Masterclass at ASCAP EXPO 2009

ASCAP’s Annual “I Create Music” EXPO is a three day event taking place next Thursday April 23 through Saturday April 25 at the Renaissance Hollywood Hotel in Los Angeles, CA. It is the one place where serious songwriters, composers and producers alike can connect face to face at panels, workshops, performances, exhibitor demos, one-on-one sessions and networking events.

This year, Cakewalk is hosting live demonstrations on the new SONAR V-Studio 700 given by Product Specialist Seth Perlstein and an exciting new masterclass in a fully-functional on-location studio!

Cakewalk Modern Music Creation & Demo Room

 Expert producers and music creators will be using the award winning SONAR V-Studio 700 to exemplify different techniques, tips and tricks for the modern recording musician. Cutting edge technology is allowing creative people to take control of their music and turn demos into finished masters; this is the place to ask questions and learn.

The Home Studio Master ClassIn sessions taught throughout the day, pieces of music will be recorded by a producer and engineer and developed in a fully-functional on-location studio. Featured studio tools and products to include Auralex Acoustics, Behringer, Blue Microphones, Cakewalk, Gibson, iZotope, NightBird Studios, Roland, Solid State Logic and West LA Music. Don’t miss this unique opportunity to get a close-up view of the Home Recording process.

Thursday: Constructing & Recording a Unique Track that Cuts Through the Pack with Producer/Composer Gionvanni Loria

Friday: Composing & Producing for Film & TV with Producer/Composer Shawn Clement and Producer/Musician Justin Lassen

Saturday: Writing, Producing, & Recording a Contemporary Pop-Rock Song with Producers Jimmy Landry, Brandon Ryan and Jorg Kohring (from the band, Orbit Monkey) as well as Guest Artist Cori Yarckin

ASCAP EXPO 2009: Schedule of Events