With the development of social networking sites, the internet has made it easier than ever for musicians to create, promote and market their musical talents to the world. Many use MySpace Music as an unofficial Electronic Press Kit, Twitter as their concert promoter and Youtube as their own personal MTV.
Four teenagers in the UK have pushed the envelope of the music industry, as their crowd-sourced single has reached #1 on the Billboard Indie charts. A BBC television program, Chartjackers, documents the teens quest to break into the UK music charts and benefit the “Children In Need” charity.
Beginning in September 2009, the “Chartjackers” – Charlie, Alex, Johnny and Jimmy – built the project from scratch asking for the goodwill and participation of those watching on the internet. With no previous experience in producing music videos, the group pieced together the entire project via the Chartjackers Youtube Channel, constructing the music video, step by step, with audience comments and video replies in under ten weeks.