SONAR Facility, The Sound Foundation in Dallas gets global recognition with Ford Motors

Something inspiring is happening in the Dallas music scene, and Cakewalk is excited to be a part of it with SONAR Platinum. When Norman Matthew gets off the road from touring with his band Murder FM, or finishes up a major video or full length record, it’s not time to chill out.  In fact for him, that’s the time when he buckles down and digs into his “little side-thing” which is a major music operation called The Sound Foundation (TSF) in Dallas, TX.  Dallas has always been known to be a great music town, but Norman’s TSF has a great angle to its existence that resonates to the very core of his soul.  In fact just recently, TSF caught the eye of the Ford Motor Company who took notice of Norman and his operation and were so impressed, they featured the establishment on their “Good Works” series.

If you’re reading this article, I’m sure you are aware that the Major Label system has pretty much all but collapsed.  Look anywhere on the internet and you will find all the articles you can handle about how evil all the labels were, how they had this coming to them and how the lavish lifestyles of the greedy executives fostered this meltdown.  But what you may not know is that “back in the day,” a good piece of that excess cash folks paid down on an $18 CD that cost $1.76 to make went right back into a pool of starving artists (not directly of course).  It was called “Artist Development” and it helped pay and pave the way for many iconic artists who started out with the ole “Label Demo Deal.”

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