Michael Hoover named new President of Cakewalk

Special Announcement from Cakewalk

Boston, MA, (June 25, 2012) — Cakewalk, the world’s leading developer of powerful and easy to use products for music creation and recording, today announced the resignation of Greg Hendershott as Chief Executive Officer. Michael Hoover, currently Executive Vice President of Products, has been named President and will assume primary responsibility for all day-to-day Company operations, effective July 1st, 2012. Greg Hendershott will remain available as a consultant to support a smooth transition.

As Executive Vice President of Products, Michael Hoover has been instrumental in the direction and success of Cakewalk. Michael has over 20 years’ experience in the MI industry and joined Cakewalk in 1998, as Product Manager, where he made a huge impact with a succession of critically acclaimed products. In 2002, Michael joined the management team as Vice President of Products and Marketing and, more recently, became head of Engineering in his current role as Executive Vice President of Products. Michael has a background in audio engineering, is passionate about music and technology, and loves to play guitar. Continue reading Michael Hoover named new President of Cakewalk

Musikmesse Day 2: O Fortuna

Ok… I can’t contain myself so we’re going to have blog dessert first and jump right to the end of the day. SONAR V-Studio 700 won the MIPA award for Best Recording Hardware!

If you’re not aware of what the MIPA is or what it means to Cakewalk, just imagine that you won a Grammy award. Over 100 music products magazines worldwide come together each year to vote on what they feel are the best and most innovative products of the last year. So it is such a incredible honor that SONAR V-Studio 700 was selected for this!

Greg Hendershott, Cakewalk’s Founder and CEO and Mr. Kimitaka Kondo Managing Director of Roland Corporation were hand to accept the award.

I’ve uploaded a video clip from the event of our winning the award and Greg and Mr. Kondo’s speech:


SONAR V-Studio 700 Wins MIPA 2009
Uploaded by CakewalkInc

And here are some more pictures from the night:

Greg and Mr. Kondo accept the award.

The stage was filled with many happy people, as they called up the winners of all categories.

Charly Steinberg won a Lifetime Achievement award tonight for his work over the years to move music technology forward. It was a moment of sheer transcendence for me to see Greg and Charly together. Cakewalk won a MIPA tonight in a category that beat out Steinberg’s latest offering, and Charly the founder of that same competitor was honored for his life’s work.

Despite how fiercely we have competed over the years, the two of them greeted each other like old friends and had a genuine, warm moment congratulating each other. It really reminded me that we’re all in it for the same reason… to make music and to help people make music. And maybe we shouldn’t forget that are competitors are just like us in that regard. In alot of ways, they help us make better products for you, because we have to continue to innovate to stay competitive with each other.

Anyway enough of the philosophical ramblings. Here’s another photo from the evening, it features some of my favorite people, members of the Cakewalk and Roland team.

From left to right: Masahiro Minowa, Michael Hoover, Robin Kelly, Koichi Mizumoto, Greg Hendershott, Alex Westner, Carl Jacobson (me), Steve Thomas and Brandon Ryan.

Those are genuine smiles you’re seeing in this picture. This team and many other people back in the offices of Cakewalk and Roland, put in a tremendous effort over the last couple years to make SONAR V-Studio 700. To be recognized with a MIPA for that work, really made it all worthwhile.

Well, I need to run to a meeting. Part 2 of Day 2 will be coming soon.

Signing off,

Carl Jacobson

Live from AES: V-Studio 700 Debut

Live from AES 2008: SONAR V-Studio 700 Unveiling
Uploaded by CakewalkInc

Cakewalk’s founder and CEO Greg Hendershott, Executive VP of Products Michael Hoover, and Director of Product Evangelism Brandon Ryan give a product presentation in the unveiling of SONAR V-Studio 700 at the 125th AES Conference in San Francisco, California.


Cakewalk’s Executive VP of Products Michael Hoover gives TechBreakfast an early morning product demonstration at the Cakewalk Booth on SONAR V-Studio 700.