Musikmesse Day 1: Ich Bin Ein Frankfurter

Well, it was such a good first day of the show, i’m not really sure where to begin. I guess starting at the beginning of the day is a good place.

Things started to look good first thing in the morning when I received the Messe Show Daily, and saw that the editors had decided that SONAR V-Studio 100 was one of the hottest announcements at the show and it deserved front cover placement on day 1.

Alex Westner, Cakewalk’s Director of Product Management is pictured here with the Show Daily…

The show floor was humming with excitement. Our European Distributors Edirol Europe did a great job with the booth. And they take a more rock & roll approach to our produce demos than we usually do in the states.

They hired an amazing group to do SONAR V-Studio 100 product demonstrations that showed how a band would usually use the product. I thought their demos were a lot of fun. Chris is here explaining to the audience the benefits of having an audio interface, daw controller, digital mixer, and SD Wave recorder all in one compact device.

I imagine it looked something like this.

But the audience clearly enjoyed themselves.

Craig Anderton, came by and shot a very entertaining product video with Alex, Brandon Ryan, Steve Thomas, and myself about the SONAR V-Studio 100, I don’t want to give any spoilers, but keep an eye out on Harmony Central for the video.

MusicRadar.tv also came by to get the scoop on the V-Studio 100. They interviewed Alex and the video is already online. You can check it out below.

Not sure if you saw the announcement yesterday, but we have extended our distribution into a bunch of new markets. I got to meet some of the new distributors today and talk to them about our products and our marketing. They were really a great group of people and I think we’re mutually very enthusiastic¬†about working together.

Greg, Brandon, and Robin are pictured here with our new friends Subhash Khandelwal of Rivera Digitec (Mumbai, India), Roy Viljoen of Paul Bothner Music (South Africa), Magdey El Bouhy of ADawliah (Saudi Arabia), George Triantafillou and Nikos Stamoulis of Venediktos Stollas (Greece), and Ron Nevo and Ilan Murad of Halilit (Israel).

Steve, Alex, and I then attended the Lesser Awards Ceremony put on by PPVMEDIEN, one of the biggest publishers of music magazines in Europe. Two years ago, Kinetic won the Lesser Award for Das Bestes Groove Tool and SONAR 8 was nominated for an award this year. We didn’t win but it is always an honor to be nominated and we had a good time at the event.

One change for the Award Ceremony was that the Surf Rock band was replaced this year by the Justin Nova Band. I liked what I heard and expect good things from this group.

Well, quite a bit for day wouldn’t you say? I’m looking forward to see what tomorrow brings…

Signing off,

Carl Jacobson & Alex Westner (pictured and filmed above)