Last week we launched the SONAR “Everett,” Release which includes our new Drum Replacer tool. Everyone at Cakewalk is still buzzing about how it can transform a simple loop, or drum tracks recorded in less ideal conditions, into amazing sounding drums. Additionally, we have improved the overall SONAR experience with 40 fixes, the new Sizzle Bus FX Chain for mixing and mastering, and have included some awesome drum content to complement Drum Replacer. And to help everyone get the most of this powerful new tool, we have posted four free Drum Replacer video tutorials.
This release also has a deeper meaning to me. It’s now June, five months after we launched the New SONAR. Drum Replacer is not a minor update. Third party equivalent plug-ins cost hundreds of dollars, but SONAR Platinum customers receive it at no additional cost. In the annual upgrade model (SONAR X3 or earlier), people wouldn’t have seen this feature until next January. But since we have introduced “membership,” we can bring this to you today, almost 8 months sooner.
There’s been a lot of fuss and confusion about SONAR’s new membership program, and why we created it. It’s NOT a subscription scheme, because you can still own (not rent) SONAR, and never need to make a monthly payment if you don’t want to. SONAR “Everett” is what SONAR membership is really all about. Our ability to develop, test, refine, and release exciting SONAR features to users throughout the year. It’s about continuous innovation. It’s about helping you make better music every day.
Boston, MA, (June 25, 2012) — Cakewalk, the world’s leading developer of powerful and easy to use products for music creation and recording, today announced the resignation of Greg Hendershott as Chief Executive Officer. Michael Hoover, currently Executive Vice President of Products, has been named President and will assume primary responsibility for all day-to-day Company operations, effective July 1st, 2012. Greg Hendershott will remain available as a consultant to support a smooth transition.
As Executive Vice President of Products, Michael Hoover has been instrumental in the direction and success of Cakewalk. Michael has over 20 years’ experience in the MI industry and joined Cakewalk in 1998, as Product Manager, where he made a huge impact with a succession of critically acclaimed products. In 2002, Michael joined the management team as Vice President of Products and Marketing and, more recently, became head of Engineering in his current role as Executive Vice President of Products. Michael has a background in audio engineering, is passionate about music and technology, and loves to play guitar. Continue reading Michael Hoover named new President of Cakewalk
Cakewalk’s founder and CEO Greg Hendershott, Executive VP of Products Michael Hoover, and Director of Product Evangelism Brandon Ryan give a product presentation in the unveiling of SONAR V-Studio 700 at the 125th AES Conference in San Francisco, California.
Cakewalk’s Executive VP of Products Michael Hoover gives TechBreakfast an early morning product demonstration at the Cakewalk Booth on SONAR V-Studio 700.