InfoComm 2009: Live Sound Engineers Love V-Studio 700 & REAC Recording Systems

Welcome to hot and rainy Orlando, Florida! Rich Curtis here, alongside Roland Systems Group at InfoComm 2009, to show off the fabulous features of the VS-700 / REAC system and to get a nice tan.

The traffic here was heavy, despite the rumor going around that less than 50% of registered attendees showed up this year as compared to last. If the economy is bad, you’d never know it standing in there!

Many integrators, consultants and representatives were there checking out the VS-700 / REAC system and loving it! Many people were pleased to see Cakewalk with the V-Studio 700 system in tow. Everyone wanted to hear the VS-700 story and how it came to be. Important people from all around the world attended, ranging from Saudi Arabia to Toronto. These people were excited to see SONAR and REAC in action right before their eyes.

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NAB 2009: Robin Answers The Most Common SONAR & V-Studio 700 Questions

As the NAB Show wraps up, it’s a good time to reflect:

I have to say that for a product that has only been on the market for 2 years, I was amazed at just how many people I met, who have adopted the SONAR REAC Recording option for the V-Mixing system (Digital Snake and/or M-400).

As mentioned before, the REAC sends 40 channels of digital audio down a CAT-5 cable. Connect the cable to your PC’s network card and the Cakewalk REAC driver will pump the audio into SONAR. Many live venues, houses of worship and rental companies are taking advantage of the recording option. Using this option, the tracks record directly into SONAR. Once in SONAR the ‘live’ tracks can now be mixed, edited and mastered for either DVD, CD, web, or other formats. Obviously, this opens up a whole range of possibilities as you essentially have a 40 track recording studio at every live event whether it is a sermon or an outdoor rock festival.

Aside from the REAC recording customers, I spoke with many people who were in disbelief of the power and functionality SONAR has. I never like to say ‘no’ to customers, so NAB has been a great show and here’s a few examples why:

Customer: Can I use SONAR’s 64-bit internal audio engine on a 32-bit operating system?
Me- Yes , you can!

Customer: Do you have 64-bit audio plugins for mastering?
Me- Yes, we do and they’re included in SONAR.

Customer: What if my other plugins are 32-bit, I can’t use them right?
Me: Actually, SONAR has something called Bit Bridge which allows you to run 32-bit plugins on a 64-bit system.

Customer: Does Cakewalk support SONAR and/or the VS-700 running under Bootcamp?
Me: Yes, we do.

Customer: If I have a multitrack project that is in stereo, is it possible to convert it to surround?
Me: Yes! Just add a surround bus and route your tracks to it.

Customer: What about a surround mix to stereo?
Me: Of course, just reverse the steps and assign the tracks to a stereo bus.

Continue reading NAB 2009: Robin Answers The Most Common SONAR & V-Studio 700 Questions

NAB 2009: SONAR & V-Mixing System Wow Crowds

For more than 80 years, The NAB Show, produced annually by the National Association of Broadcasters, has served as the premiere event for broadcast technology professionals. But there’s more to the show than just tv and radio broadcasting, it’s the ultimate educational experience! Technology professionals and solutions providers from every corner of the world, come to the show each year to explore every stage of the audio / visual content lifecycle, from creation to consumption.

Cakewalk is one of this year’s exhibitors showing off their state-of-the-art creations at the Las Vegas Convention Center in Las Vegas, Nevada from April 20 through April 23. Follow along with Robin Kelly live from the show, here on The Cakewalk Blog.

Here’s his first post:

At the Roland Systems Group booth, Zac Kenney and I were presenting the SONAR V-Studio 700 as the mixing and editing solution to the V-Mixing system. At the heart of the system, is the M-400 Digital Mixing Console from RSS by Roland. Add to that the personal monitoring system, allowing each live performer to have up to 40 individual monitor mixes and the digital snake whick allows up to 40 channels of audio over a single CAT-5 cable, and you have an extremely impressive live mixing setup.

So how does Cakewalk’s SONAR integrate into this system? You can split the signal coming down the CAT-5 cable and connect it to the network card on your PC. Using the REAC driver, you then have 40 discreet inputs going into SONAR to record each channel individually to their own track.

After the live show the VS-700 becomes the platform for mixing and editing the 40-track live performance. From live venues and houses of workship to broadcast customers, the feedback was extremely good. They were all impressed with the flexibility and depth the SONAR V-Studio System provides. Add to that the ability to harness and control all the power of SONAR via a hardware inferface, and you have a ‘perfect solution’. The Fantom VS is an added bonus as this provides the added ability to add extra synth tracks after recording. The ARX slot was also wowing the customers when the ARX-01 Drum card was added.

In Las Vegas, people seem just about willing to bet on anything, but one thing no one I spoke to today was willing to gamble on was their audio. All through the day, customers were coming up to me explaining bow they prefer to mix in SONAR because it ‘just sounds better’ than other programs. Of course, it is always nice to hear such positive compliments about our flagship DAW but in a way it is extra special to hear this coming from folks who have very high (if not limitless) budgets, allowing them to choose any audio platform they wish. Even with that they are still using SONAR because of it’s quality.

It makes sense if you think about it. SONAR has a 64-bit double precision audio engine, multiple gain stages, and 64-bit/convolution plugins to sweeten the mix.

So YES. In Vegas, people will gamble on just about anything, anything but their audio quality!

That’s it for now. Day 2 starts tomorrow!

Robin Kelly
Cakewalk’s Director of Worldwide MI Sales

News from Germany: Musikmesse 2009

It’s the first day of the Musikmesse Show in Frankfurt, Germany. It’s the world’s biggest tradeshow for musical instruments, live music and the music business.

Cakewalk is excited to share some major product news from this year’s show. Follow along on the Cakewalk Blog from April 1 to April 4, 2009 to get all the latest coverage:

The New Portable Music Production Studio: The SONAR V-Studio 100 Is Here

The second product in the SONAR V-Studio line of integrated hardware and software from Cakewalk and Roland provides a compact, feature rich, music production studio that enables musicians to create, record, produce, and perform music with or without a computer. The new SONAR V-Studio 100 integrates a USB 2.0 Audio Interface, DAW Controller, Digital Mixer, SD Recorder, and VS Production Pack for Mac & Windows!

Visit the SONAR V-studio 100 Website

See the full Press Release

Now Going Solo: The SONAR V-Studio Console (VS700C) for SONAR 8 Producer

In response to customer demand, the VS-700C V-Studio Console, the centerpiece of SONAR V-Studio 700 production system, will be made available separately as a standalone control surface for SONAR 8 Producer.

See the full Press Release

Now Shipping: New Line of Portable Cable-Based Interface Products

The new Audio Interface and three new MIDI Interfaces, announced at NAMM in January, are now available. These interfaces allow musicians of all levels to easily connect instruments to their computer via USB and are Mac and PC compatible.

See the full Press Release

SONAR REAC Recording System Driver Gets New Updates

The Roland Ethernet Audio Communication (REAC) Driver Version 1.1 for SONAR REAC Recording System provides Vista x64 support and compatibility with SONAR 8 Producer. The driver update also provides monitoring support through SONAR V-Studio 700’s VS-700R I/O.

See the full Press Release

New Rapture 1.2 Update

Free download for registered customers includes new Envelope Generator and Tempo features, Vista x64 support, and many usability enhancements. The free Rapture 1.2 Update will be available to registered Rapture customers ­­­­­­­­­­­­­­­­­late April, 2009 at www.cakewalk.com.

See the full Press Release

Cakewalk® Expands Worldwide Distribution

New distribution arrangements extend the company’s reach in Asia, Australia, Latin America, the Middle East, South America, and other regions worldwide.

See the full Press Release