MIX Nashville 2009: Town Talents Check Out SONAR V-Studio Series

Day 2 of Mix Nashville started out great but you really can’t go wrong when you are in a town that has top notch music, weather and of course the most important element; BBQ!

In between the panels at the conference, I found myself having some great conversations with local Nashville songwriters, producers and musicians about “all things music”.  I have come to the conclusion that there are more home studios in this town than there are BBQ joints.

Mike Lawson from Lawson Media stopped in to say hello and check out the new SONAR V-Studio 100 and he brought a friend of his by the name of Bob Welch.  You may or may not have heard the name ‘Bob Welch’ but I can guarantee that you have heard his music, if you have listened to the radio and especially if you are a Fleetwood Mac fan.  Bob was the original guitarist for Fleetwood Mac and was also a solo artist chalking up three massive hits from 1977 – 1979 with the songs “Sentimental Lady”, “Ebony Eyes” and “Hot Love, Cold World”.  I had an amazing conversation with him about the digital music age compared to his experiences as a successful musician and artist in the 70’s.  I have always been fascinated with that era of music so I really enjoyed and appreciated talking to him.  I was also psyched to find out that he is a PC user and will be recording some of his upcoming projects in SONAR 8 Producer.

Later in the afternoon while my co-workers and Product Specialists Rich Curtis and Mike Trujillo were exemplifying all the features of the V-Studio 700,  I caught up with Producer / Mixer / Songwriter / Musician Chris Trevett who is a friend of mine that I haven’t connected with in a while.  Chris is an amazingly talented music guy who has two Grammys under his belt (yep 2!) and has worked with many iconic artists such as Britney Spears, The Backstreet Boys and R. Kelly (to name a few).  He was stopping in to check out the new V-Studio 100 as well and I was psyched to catch up with him.

Chris relocated to Nashville from New York about a year and a half ago so he was able to fill me in on what the local music scene in Nashville is really like.  He is also working with some great international artists and I was able to get an interview with him, which will be featured on my Cakewalk Artist Spotlight series in the near future.  In the meantime, check out Chris Trevett’s website for more information on his work.

Later on in the afternoon things started winding down a bit as most of the people were attending the panels and performances.  I did get a chance to meet with new SONAR user Tiffany Shea and also the very talented Nashville Producer / Musician / Songwriter (and Artist) Nathan Meckel who has been busy working with LA-based Singer / Songwriter Sara Hayes as well as his own project “Upside of Envy”.

Nathan was checking out MIX/Nashville with his father Mark Meckel who owns Street Singer Music Publishing. Besides producing and writing for other artists, Nathan has got a great work-horse story and has played shows from Nashville to Israel and I think we will be hearing and seeing more from him in some bigger pictures soon.

To wrap up the conference, I was invited to check out a band called Pico vs. Island Trees and was pleasantly surprised at what I heard and saw.  I highly recommend you check them out.  The band has a very unique sound coupled with great songwriting and an authentic image that works well.  It was an exclamation point on a great trip and also a confirmation that this town is filled with ridiculously talented people.

Thanks to everyone who stopped in to check out the new V-Studio 100 and thanks to MIX Magazine for holding such a great event.

Thanks for reading,

Jimmy Landry
Cakewalk Artist Relations Manager

Live From Mix Nashville 2009: First Stop, The Legendary Sun Studio

Hello, Hello from Memphis and Nashville!

I used to be in Nashville and Memphis from time to time in my past life of a touring musician, but I really forgot how amazing this region of the country is; especially in terms of music. The trip started out early yesterday (3am) when I left my apartment for Newark Airport and then magically found myself in Memphis 5 hours later. I’m not too much of a plane-sleeper but I knew I needed some ZZZ’s for what was going to be a very busy day in “The South”. I met up with Cakewalk’s PR head Steve Thomas at his hotel and we both found it funny that we have more face-to-face business meetings in random cities than we do in the Cakewalk Headquarters. The afternoon rolled in and we headed over to Sun Studio in Memphis.

If you are not familiar with Sun Studio, it’s one of the most famous studios in the United States and has turned out some of the biggest hits in our time some including tracks from Elvis Presley, Johnny Cash, BB King, Roy Orbison and U2 to name a few. You might be wondering at this point why we would be visiting Sun Studio on a business trip and I can proudly tell you it’s because Sun Studio is powered by SONAR and as of yesterday, the new V-Studio 700 is at the helm. I had never been to the studio before and Steve has always mentioned how great of a vibe it has… and he wasn’t kidding.

First of all, head engineer James Lott is such a great guy and it was a pleasure to meet him finally. When he brought me into the studio, the combination of the room itself along with the gear and the memorabilia on the walls gave me an overwhelming sense of music history. I can totally understand why people still love to record in this room as it’s one of those places that triggers creative inspiration. Between the way the natural light hits the room, the décor (including authentic and rare photos of Elvis and other iconic artists) and the materials from which the studio was built, there is something very unique and inviting about this studio that I have never seen or felt before. The VS-700 looks great in the room and I’m looking forward to hearing all the tracks in the future that will be recorded on this system.

Continue reading Live From Mix Nashville 2009: First Stop, The Legendary Sun Studio

Musikmesse Day 2: O Fortuna

Ok… I can’t contain myself so we’re going to have blog dessert first and jump right to the end of the day. SONAR V-Studio 700 won the MIPA award for Best Recording Hardware!

If you’re not aware of what the MIPA is or what it means to Cakewalk, just imagine that you won a Grammy award. Over 100 music products magazines worldwide come together each year to vote on what they feel are the best and most innovative products of the last year. So it is such a incredible honor that SONAR V-Studio 700 was selected for this!

Greg Hendershott, Cakewalk’s Founder and CEO and Mr. Kimitaka Kondo Managing Director of Roland Corporation were hand to accept the award.

I’ve uploaded a video clip from the event of our winning the award and Greg and Mr. Kondo’s speech:


SONAR V-Studio 700 Wins MIPA 2009
Uploaded by CakewalkInc

And here are some more pictures from the night:

Greg and Mr. Kondo accept the award.

The stage was filled with many happy people, as they called up the winners of all categories.

Charly Steinberg won a Lifetime Achievement award tonight for his work over the years to move music technology forward. It was a moment of sheer transcendence for me to see Greg and Charly together. Cakewalk won a MIPA tonight in a category that beat out Steinberg’s latest offering, and Charly the founder of that same competitor was honored for his life’s work.

Despite how fiercely we have competed over the years, the two of them greeted each other like old friends and had a genuine, warm moment congratulating each other. It really reminded me that we’re all in it for the same reason… to make music and to help people make music. And maybe we shouldn’t forget that are competitors are just like us in that regard. In alot of ways, they help us make better products for you, because we have to continue to innovate to stay competitive with each other.

Anyway enough of the philosophical ramblings. Here’s another photo from the evening, it features some of my favorite people, members of the Cakewalk and Roland team.

From left to right: Masahiro Minowa, Michael Hoover, Robin Kelly, Koichi Mizumoto, Greg Hendershott, Alex Westner, Carl Jacobson (me), Steve Thomas and Brandon Ryan.

Those are genuine smiles you’re seeing in this picture. This team and many other people back in the offices of Cakewalk and Roland, put in a tremendous effort over the last couple years to make SONAR V-Studio 700. To be recognized with a MIPA for that work, really made it all worthwhile.

Well, I need to run to a meeting. Part 2 of Day 2 will be coming soon.

Signing off,

Carl Jacobson

On the Road with Cakewalk

Earlier this fall, Cakewalk’s Director of Public Relations Steve Thomas and Cakewalk’s Products Evangelist Brandon Ryan took SONAR V-Studio 700 and SONAR 8 on tour – debuting the new products to producers, engineers, recording artists, and recording studios abroad.

Brandon Ryan, Paul White of Sound On Sound Magazine, and Steve Thomas

The pair began impressing industry colleagues in Southern California only to end their tour a few weeks later in Europe- wowing ‘them’ yet again. Photos from the trip can be seen on Cakewalk’s Flickr PhotoStream. Just click on our Flickr widget in the sidebar or visit Flickr.com.